Core values are:

Astha Life Insurance holds the similar value of trustworthiness, reliability and excellence of Bangladesh Army and extends these values in its operations and services-

 Excellence in worthy services.
 Integrity with high ethical standard.
 Clarity, reliability and commitment
 Customer centred and loyalty focused
 Transparency & accountability in every aspect.
 Creative innovation and automated service network.
 Robust financial strength by AWT & Reinsurance partner